<aside>
Make grocery shopping more intuitive by bridging the gap between digital planning and in-store shopping to improve the customer experience.
</aside>
<aside>
Grocery shopping can be a hassle—we’ve all been there. Carrefour strives to make it effortless, but its app wasn’t there yet.
</aside>
<aside>
This is a conceptual project aimed at exploring solutions for improving Carrefour’s digital shopping experience
</aside>
<aside>
Product Designer – Conducted research, created wireframes, and developed UI refinements.
</aside>
<aside> 🎯
Research, IA redesign, wireframing, prototyping, usability testing, and design system development.
</aside>
<aside> 🎯
This project was developed iteratively over several months, balancing research, prototyping, and testing with other commitments.
</aside>
Grocery shopping isn’t just about going to the store—it’s a continuous task that starts long before checkout.
<aside> While most users claim to plan their shopping in advance, they primarily use the app to check offers rather than actively organizing their purchases. As a result, many still rely on paper lists despite their limitations, highlighting a gap in the digital shopping experience.
</aside>
To design a more efficient shopping experience tailored to user needs, I defined four key user profiles based on behavioral patterns and shopping goals. These profiles helped me prioritize essential features and enhance app navigation.
<aside>
The Jiménez Family Juan (42) and Paloma (39)
represent busy families who need an efficient way to manage grocery shopping while reducing mental load.
User Journey
Every Sunday, Juan and Paloma plan their weekly shopping list, but during the week they often realize they forgot essential items, leading to additional unplanned trips to the store.
Pain points
Motivations