Project Overview

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This is a conceptual project aimed at creating the digital presence for Lume, a local printing and embroidery business, as part of the Google UX Design Certificate.

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The Problem

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Custom printing is often overlooked—many don’t realize its potential and possibilities. Lume wanted to change that, but without a digital presence, it remained unseen.

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The Goal

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Bridge the gap between curiosity and creation, helping users navigate the world of custom printing and turn their ideas into reality.

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My Role

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Product Designer – Conducted research, designed the IA, created wireframes, and developed UI refinements.

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Responsibilities

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User research, information architecture, wireframing, prototyping, usability testing, and design system development.

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Timeline

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This project was developed over a six-month structured course, balancing this project with other commitments.

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Understanding The User

From Idea to Reality: Making Custom Printing Effortless

<aside> Many people love the idea of personalized products, but when it comes to actually creating them, uncertainty takes over.

While some struggle to visualize their ideas, others fear the final product won’t meet their expectations. This hesitation, combined with a lack of guidance, often leads potential customers to abandon the process before even starting. The goal? Not just to showcase Lume’s services, but to empower users—building confidence in both the brand and their own creativity.

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Persona

To design a more efficient shopping experience tailored to user needs, I defined four key user profiles based on behavioral patterns and shopping goals. These profiles helped me prioritize essential features and enhance app navigation.

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The Thoughtful Gifter

Carolina (27)

Community Manager

Vigo, Spain

Carolina treasures the little moments with her family. For her, a gift is more than just an object—it’s a way to express love and make others feel special. She loves coming up with meaningful ideas, but when a personalized gift feels like the perfect choice, she often gets stuck—not knowing where to start or how to bring her vision to life.

Pain points

Self-doubt: She has great ideas but feels unsure about the process, making her doubt whether she has the skills to make them happen.

Skepticism: She worries that the final product might look unpolished or amateurish, making her hesitant to place an order.

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Pain Points